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Air Repair Skincare Twitter:@air_repairskin | Facebook | Instagram | American Way | View Previous Innovators
 

Special Offer from Air Repair Skincare

15% discount on any air repair skincare products using promo code "AApromo15" 

Offer valid through May 31, 2017

Air Repair’s brand ethos revolves around combating the skin-damaging effects of both flying and environmental changes that affect the health of the skin.

The rundown

American: So what exactly is Air Repair Skincare?

Denise: Air Repair Skincare are travel friendly products that provide a simple, streamlined skincare regimen, whether you are jetting around the globe or at home. It’s the only skincare system available on the market specifically developed to combat the effects of flight fatigue and environmental stresses that affect the health of the skin. 

While the products are all sold individually, the line features a travel pack called, “The Air Repair Skincare Kit” that includes: a facial cleansing milk, facial mist/toner, moisturizer, eye cream and a soothing all-purpose salve.  All the products are petroleum, mineral oil and paraben free AND cruelty free as well.  The travel pack itself is carry on-board friendly yet has enough product to get you through a month of travel or more.

In a nutshell, Air Repair helps you maintain the health of your skin before, during and after flying.

Inspiration strikes

American: How did you come up with the concept for Air Repair Skincare?

Den: As an aesthetician/beauty entrepreneur for many years and an avid traveler, I found the market was devoid of skincare products that specifically targeted the affects of travel, flight fatigue and climate changes. Initially, I tried pulling together an ensemble of beauty products from other brands to help keep my skin in shape while traveling, but finally realized I needed to come up with formulations that were more effective as nothing seemed to have optimum and lasting results.

At that point, I spent a year or so educating myself on what it would take to create my own brand.  From there, I worked closely with trusted chemists for another year to create skincare products that are effective, unintimidating and effortless.  I also knew I wanted all the products to play more than one role – For example, our Complexion Quenching Facial Mist doubles as a toner and spray on moisturizer in one.

The niche

American: What is the advantage for customers to choose Air Repair Skincare over similar products?

Denise: Air Repair specifically combats the effects of environmental stresses that trigger chronic inflammation or as we call it, ‘inflam-aging’ of the skin.  To break this down a bit more, everyday the skin (and body) is bombarded with harsh environmental factors that trigger an inflammatory response.  The degree varies depending on where you live – urban vs. rural area, etc.  The result: dryness, dehydration and irritation all leading to pre-mature aging.  The targeted formulations specific to Air Repair are designed to help protect, soothe and heal the skin, immediately delivering visible results. 

Another issue is that people are starting to see the effects of pollution and the threat to their skin is real which is why we are just now seeing a host of beauty brands coming onto the market targeting these effects.  I’m proud to say that Air Repair Skincare was a pioneer in antipollution skincare category.

Accessibility

American: Where is Air Repair Skincare available?

Denise:  You can get Air Repair online at http://www.target.com/, https://www.birchbox.com/, https://etailz.com via Amazon and various other online and ‘brick & mortar’ retailers.  Our products are always available on our website at: http://airrepairskincare.com/

American: Does Air Repair Skincare have plans to expand to other markets?

Denise: Absolutely! While we are currently in Australia, the UK and Belgium, we are looking to expand to other global markets such as Asia.

American: How do you market Air Repair Skincare to reach new customers?

Denise: We have strategic partnerships with subscription based beauty boxes such as Birchbox and Ipsy which is a brilliant way to get products in people’s hands.  It also provides tremendous information and specifics on exactly who our customer is.  

In addition, we seed fashion/beauty influencers with products for them to try in exchange for them to share their positive experiences about our brand with their audience. We do this organically and are wary of companies that make you pay for ‘endorsements’.  

We also work closely with the press for editorial opportunities and have had significant press coverage in leading fashion, travel & lifestyle magazines as well as spot on TV where media beauty experts talk about our brand on shows like the Today Show and Rachael Ray.

Startup Success

American: What is one piece of advice would you give someone wanting to start a new business?

Denise: Stay on point with your brand.  It’s too easy to get swayed into trends that may not be around in 6 months from now.  If you are confident and passionate about your brand and it’s messaging, focus on finding your target audience.  Let them know they need your product and why.  Also, let them know how/why your product is different from others.

American: What has been your biggest struggle as a small business startup?

Denise: Forecasting financial needs and trying not to burn capital unnecessarily.  It’s easy to throw money at things such as PR, advertising, etc. and before you know it, you’ve burned through most of your start up money.  Plus,  ‘you don’t know what you don’t know’.  You will undoubtedly burn some capital during your learning curve as you grow so that’s why it’s important to be judicious as to how you spend your money right form the start.

American: Where do you see your business in the next year? Or what about in 5 years?

DeniseIn the next year, we would like to come out with more products as the market demands as well as expanding our retail footprint. We would love to score a partnership with a top tier airport retailer.  In addition, we would be honored to see our products in an American Airlines amenity kit.

In the next 5 years we would like to roll out to a major brick & mortar retailer such as Target or CVS.


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Read about Air Repair Skincare in our inflight magazine, American Way

 

 

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