American's Startup and Small Business Customer Spotlight

Helix Twitter:@helixsleep | Facebook | Instagram | American Way | View Previous Innovators

Special Offer from Helix

Receive $50 off any personalized mattress at using referral code "FLYAA50" at checkout

Offer valid through August 31, 2017

Helix’s mission is to become the leading brand bringing customization into the sleep category through tailored products and experiences. This means continuing to learn from our customers.

The rundown

American: So what exactly is Helix?

Adam: Helix is an innovative sleep brand that uses proprietary sleep technology to individually customize, design, and build a mattress specifically for you based on your sleep needs and preferences. We consider the entire experience - from high quality products, to value based prices, to world class customer service - to ensure that getting better sleep is simple. 

Individuals have different needs and preferences in all aspects of life. We want to empower individuals to be the best version of themselves, and being your best you starts with how you sleep.

Inspiration strikes

American: How did you come up with the concept for Helix?

Adam: Shared mattress woes after moving to Philadelphia for business school proved to be particularly inspiring. We saw an opportunity to breathe new life into one of the worst rated consumer categories and most archaic industries by bringing personalization to perhaps the most personal item people own.

The niche

American: What is the advantage for customers to choose Helix over similar products?

Adam: Helix offers something that doesn’t exist anywhere else on the market - a completely customized mattress, personalized to each individual's needs, preferences, and sleeping styles, at ⅓ of the cost of retail and shipped free directly to your door. In addition to that, we have Dual Comfort Mattresses with different feels on each side of the mattress for couples who sleep differently from each other.


American: Where is Helix available?

Adam:  Helix Mattresses can be purchased online at ship to both the United States and Canada.

American: Does Helix have plans to expand to other markets?

Adam: Being such a young brand, we are focused on making our United States and Canada business the best they can be, but absolutely plan expand to other markets down the line.

American: How do you market Helix to reach new customers?

Adam: We know that buying a mattress is a confusing, and often frustrating experience. That’s why we started Helix. We’ve been there - the five awkward minutes in the mattress store, all the different models and brands you’ve never heard of with features you aren’t even sure you want, for a price that you’re certainly not comfortable with paying. We find that a majority of our customers are at moments of life change - graduating from college or graduate school, moving in with a partner, or getting married - so we speak to them through that lens. 

Everyone sleeps differently and needs different things from their mattress. We take the confusion out of the process by inspiring confidence to trust the science. With free shipping and a 100-Night Sleep Trial, we ease the pain of a mattress purchase by making the process simple and risk free, from beginning to end. 

Startup Success

American: What is one piece of advice would you give someone wanting to start a new business?

Adam: Starting a business is all about finding the right balance. You’re going to have to make a lot of hard decisions with very little clarity. Should you move faster or do more research? Should you build that functionality in-house or outsource? Should you focus on this or that? They key to remember is that you know your business better than anyone else - find that balance between your head and your gut and then, be decisive.

American: What has been your biggest struggle as a small business startup?

Adam: Hiring. It is absolutely the most important thing, especially when you’re so small that each hire represents a significant portion of the company. Not only do you want to find competent, hard working people who can get the job done, but you want to find the right people for your company culture. We’re building a brand here for our customers, but we’re also building an amazing workplace culture for our employees.

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Read about Helix in our inflight magazine, American Way



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